Privacy Policy
Applies to the Android game "True Shove: Slide Puzzle" (package com.zafigames.trueshove). Effective date: 16 October 2026. Earlier version: 14 October 2026.
1. Who we are
The game is published by Zafi Games ("we", "us"), which is responsible (the "controller") for the personal data described here.
Postal address: Zafi Games, PO Box 560301, The Colony, TX 75056, United States.
Privacy contact: support@zafigames.com. Website: https://zafigames.com.
2. In short
The game has no account, no login, no chat and no other social features. It does not ask for your name, email, contacts, photos or precise location. Your progress is saved on your device. The game does connect to the internet: it shows ads (Google AdMob), sends gameplay statistics (GameAnalytics) where your consent choice allows it, and handles in-app purchases through Google Play. These services collect the data described below, and some of it is collected by them under their own responsibility.
3. What data is collected, and by whom
| Who | What | Why |
|---|---|---|
| On your device only (we do not receive it) | Game progress (levels solved, best moves, stars, attempts), your herd and wardrobe, the items you own, settings, Daily Climb streak, and a local event log. | So the game works and remembers your progress. |
| Google AdMob (Google Mobile Ads SDK) and Google's consent tool (User Messaging Platform, UMP) | Advertising ID, app-set ID, IP address and approximate location derived from it, device and OS information, ad interactions (requests, views, clicks, rewards), diagnostics and performance data. UMP stores your consent choice on the device. | Serving and measuring rewarded and interstitial ads, fraud prevention, and showing the consent form where the law requires it. |
| GameAnalytics (works for us as an analytics service provider; only after consent where consent is required) | Gameplay events: app opened, tutorial steps, level started, restarted, solved (moves used, time, star), stuck, undo, hint and skip use, Daily Climb played, solved and shared, shop opened, ads shown or failed, purchases, restores and refunded purchases (product and displayed price), consent outcome, and session end (play time). Also device and OS information, a random install/user ID created by the SDK, and country derived from the IP address. | Understanding how the game is played, finding levels that are too hard, balancing, and fixing problems. |
| Google Play / Google Play Billing | Your in-app purchases (one-time items such as animals, wardrobe items, packs and Remove Ads) are processed by Google. We do not receive your payment details; analytics records only which product was bought and the price shown. | Completing the purchase, restoring it on reinstall, and removing an item if its purchase is refunded or cancelled. |
The game itself does not collect your name, email address, phone number, contacts, photos, files, messages, health data or precise location. It asks for no runtime permissions.
Daily Climb sharing: the Copy result button only copies a short text result (puzzle number, moves and streak) to your device's clipboard. The game sends nothing; you decide whether to paste it anywhere.
These services send data over encrypted (HTTPS) connections.
4. Consent and ad choices
In the European Economic Area, the United Kingdom and the US states that require it, the game shows Google's consent form when it starts, before ads or analytics start. If you decline, ads are not personalised, and gameplay statistics are not sent to GameAnalytics. Where required, About › Privacy choices on the home screen reopens the form so you can change your choice; a withdrawal stops analytics at once. Outside those regions, Google does not show a consent form, and ads and analytics run as described in this policy; you can still reset or delete your advertising ID and contact us at any time. You can also reset or delete your advertising ID in your Android settings.
5. Why we use data, and legal bases (EEA/UK)
- Showing and measuring ads: your consent (Art. 6(1)(a) GDPR), given or refused in Google's consent form. Accessing your device for ads (for example the advertising ID) relies on that consent, as the ePrivacy rules require. If you refuse, Google may still show non-personalised or limited ads under its own policies.
- Analytics: your consent. If you refuse, gameplay statistics are not sent.
- Purchases: performance of the contract with you.
- Security and fraud prevention: legitimate interest.
You may withdraw consent at any time through Privacy choices (if shown) or by contacting us. Withdrawal does not affect earlier processing.
The puzzles are fixed and the same for everyone: no level, hint or difficulty is ever changed based on your data, spending or ad history.
6. Children
The game is intended for players aged 13 and over and is not directed to children under 13. Ads are requested with a family-friendly content rating. We do not knowingly collect personal data from children under 13. If you believe a child has used the game, contact us at support@zafigames.com and we will help delete any data we can identify.
6a. International transfers
Our providers process data outside your country, including in the United States and the European Union. Google uses the EU-US Data Privacy Framework and the European Commission's Standard Contractual Clauses (and the UK equivalents) for transfers from the EEA and UK; GameAnalytics uses Standard Contractual Clauses where it transfers data outside the EEA. You can ask us for more information about these safeguards.
7. Sharing
We do not sell personal data for money and do not run our own servers that store it. Data goes to the providers above, who process it as described in their own policies. We may disclose information if required by law.
7a. Notice for US residents
In the last 12 months the game has collected, through the providers above, these categories of personal information: identifiers (advertising ID, app-set ID, the random analytics ID, IP address), internet or other electronic network activity (gameplay events and ad interactions), approximate geolocation derived from the IP address, and commercial information (in-app purchases). They are used for the purposes in section 3 and are kept as described in section 8.
Showing ads through Google AdMob can count as "sharing" personal information for cross-context behavioural advertising, or as "targeted advertising", under some US state laws (for example California, Colorado, Connecticut, Virginia and Texas). You can opt out: in states where Google shows its consent form, use About › Privacy choices in the game; anywhere, delete or reset your advertising ID in Android settings, or email us. Residents of these states may also have rights to know, access, correct and delete their information and to appeal our decision; email support@zafigames.com. We will not treat you differently for using these rights. We do not use sensitive personal information, and the game is not directed to people under 16.
8. Retention
Local game data stays on your device until you clear it or uninstall the game. Data held by Google (AdMob, Play) follows Google's retention practices. GameAnalytics keeps event data according to its own retention policy and its agreement with us. We do not keep a separate copy of your data. Support emails are kept for as long as needed to answer you and for up to 2 years after that.
9. Your rights and deletion
There is no account, so we cannot identify you by name. Depending on where you live (for example under the GDPR, UK GDPR or US state laws) you may have rights to access, correct, delete, restrict or object to processing, to withdraw consent, and to complain to your data protection authority.
To ask us to delete the analytics data tied to your install, email support@zafigames.com with the subject "True Shove data deletion" and include the random install/user ID if you can obtain it. We will pass the request to GameAnalytics, which handles deletion requests by email and deletes data from its active systems; copies may persist briefly in disaster-recovery backups. We aim to reply within 30 days.
For advertising data held by Google, use your Google Account's ad settings and Android's advertising ID controls. Uninstalling the game, or clearing its data, removes everything stored on your device (purchases are restored from Google Play).
10. Third-party policies
- Google (AdMob, UMP, Play): policies.google.com/privacy and how Google uses data from sites and apps that use its services
- GameAnalytics: gameanalytics.com/privacy
11. Security
Data is sent over encrypted connections. No method of transmission or storage is perfectly secure.
12. Changes
We may update this policy, for example when the game adds features. The effective date above shows the latest version.
13. Contact
Zafi Games - support@zafigames.com. See also our Terms of Use.